Reach, Frequency and Beyond. Insights from Comscore and YouTube.
As you may have seen announced at the Google Marketing Live Event, Google just unveiled its Measurement Partner Program, which is designed to make it easier for advertisers to source trusted, third-party measurement providers. The program aims to improve transparency and objectivity of measurement standards for the industry on a whole—a mission we share and remain committed to strengthening here at Comscore.
As part of this announcement, Comscore is proud to have been selected by Google as an official third-party measurement partner in two categories – Reach and Viewability.
Whether you’re an advertiser or a publisher, we know third-party measurement is important to validate that you’re reaching the right audiences at the optimal reach and frequency – and ensure those ads are actually being seen by those intended audiences. These are critical digital metrics to ensure advertising drives a real impact and a necessity for measuring audiences across platforms.
We are thrilled to work with Google to help improve objectivity in the industry as a source of unbiased valuation of audiences across platforms.
Comscore and Google have worked together since 2011 to deliver trusted audience reporting to the market to help improve the way buyers and sellers plan, transact and evaluate their digital ads and inventories. This endorsement signifies the next evolution in Comscore’s long-standing relationship with Google.
For more information on Comscore’s participation in the Measurement Partner Program, contact us.