Scoring with Comscore: A Data Driven Approach for Winning Insights on Sports and Fans
Once every four years the world’s best women’s soccer players battle it out to honor their countries and chase the title of world champion.
From fresh faces on the pitch to the final whistle in the illustrious careers of Megan Rapinoe, Marta and other legendary retiring players following the completion of the tournament, there are sure to be many exciting storylines on deck as the U.S. Women’s National Team goes for their third straight World Cup title.
With so many can't-miss moments, people across the world will be tuning into their televisions and devices, while marketers look to capture the attention of these hyper-engaged viewers.
During the 2019 world cup, 143.4 million total hours were watched across the entire tournament throughout the U.S., including a peak of 23.2 million hours watched during the final game.
The average Household Rating is the percentage of TV households in the market that viewed the entity (telecast, series, or station), in this case the Women's World Cup. As the 2019 tournament kicked off, just under 1 in 10 households tuned into the tournament, but with each game played by the United States the number of households watching spiked, culminating in nearly 2 out of every 10 households with their eyes glued to their TVs for the tournament final.
As the United States women’s national soccer team won their historic fourth world cup in 2019, viewership data proved how popular the tournament was. The average audience size throughout the final game was 9.5 million viewers, with women having a slightly larger total average audience at 8.1 million viewers.
Anticipation is soaring as the upcoming 2023 Women's World Cup viewership is expected to reach unprecedented highs.
Engage with passionate fans of the Women's World Cup today by activating our Women's World Cup segment in your preferred DSP or get in touch with us for expert assistance in setting up your campaign.
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