Scoring with Comscore: A Data Driven Approach for Winning Insights on Sports and Fans
It was one of the biggest weekends of the year for residents of Indianapolis, IN, as the city welcomed the 107th Indianapolis 500 to the city’s Motor Speedway. Despite the race drawing large crowds in-person and on TV, it was not the only telecast seeing success in the market.
On this week’s broadcast series ranking, the Indy 500 race on WTHR (NBC) earned the number one position, with a live Household rating of 12.4, and a live average audience of 113.6K. WTHR (NBC) continued this success throughout the week, earning the number one position in this weeks broadcast network ranking with an average live household rating of 3.8.
On cable, The NBA Playoffs- Conference Finals on TNT earned the number one position amongst cable series with an average live household rating of 3.3. However, on the network ranking it was FOX News Channel that earned the top spot, with an average live household rating of 1.0 across the week.
Check out these insights and our local network viewer persona below, and stay tuned to see which market we spotlight next week!
Day of Week
Live HH Rating
Average Audience (TVs)
M, T, W, R, F
Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, Indiana, IN Market, Week of May 22-28, 2023.
NBA PLAYOFFS- CONF FNLS L
TNT: Turner Network Television
T, R, S
2023 NBA Playoffs
INSIDE THE NBA PLAYOFFS
Jesse Watters Primetime
FOX News Channel
Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Indiana, IN Market, Week of May 22-28, 2023.
WISH (The CW)
FNC (FOX News Channel)
TNT (TNT: Turner Network Television)
HGTV (HGTV: Home & Garden Television)
T-Mobile or Verizon Customer
Household: No Children Present
Residence: Owns Home
Interested in physical fitness
Source: Comscore TV, Preliminary Data, May 22-28, 2023, US.
Total Actions (FB, TW, IG)
# of Posts
WXIN - FOX59 News
WTTV - CBS4 Indy
Source: Comscore Social, PowerRankings, May 22-28, 2023, US.*Disclaimer: All preliminary data should be used for directional purposes only
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