#RIPGRPs: Evolving the Metrics That Move Us Forward
In the ever-evolving and mercurial world of media currency, one thing is clear: progress starts with confidence - and confidence starts with better data. Read more
Consumer AI Tool Usage - Top 5 Entities
Comscore Movies
Comscore and The Trade Desk Enable Precision CTV Campaigns That Perform at the Hyperlocal Level
Achieving Greater Targeting Accuracy with ID-Free Predictive Audiences
Comscore Helps FlexPoint Drive 23% Incremental CTV Reach for Congressional Campaign
2025 Holiday Audience Guide
Coronation of King Charles III
MET Gala 2023: The Top Trending Celebrities, Publishers, and More on Social
Fast Facts: 2023 Masters® Tournament
A social media hole-in-one: the 2023 Masters® Tournament scored 5% more total actions and 48% more video views than last year.
Rihanna Shines at Halftime and on Social
The Game Day Ads that Dominated on Social
The Big Game 2023 was a Touchdown on Social Media
During Sunday’s match-up between Kansas City and Philadelphia, all eyes were not just on television screens.
2023 Grammys at a Glance
The Wrap on the Golden Globes 2023
Fast Facts: 2022 Emmy Awards
The World Reacts to the Death of Queen Elizabeth II