2025 State of Programmatic Report
Las Vegas was feeling the college basketball fever this week, seeing a 1.3% increase in total viewing versus the prior week.
These exciting games lead to increased viewing throughout the nation and the city alike, particularly on KLAS (CBS) who earned all five positions on our top five telecasts of the week ranking. College basketball didn’t flourish only on broadcast networks though, as TBS earned the top five telecasts of the week on cable.
The success of these gameday telecasts on KLAS (CBS) could be seen on the network rankings as well, as the CBS affiliate earned our number one position amongst broadcast networks with an average live household rating of 3.4 for the week. On the cable network side, FOX News Channel took the number one spot with an average live household rating of 1.4. Check out these insights and our local network viewer persona below, and stay tuned to see which market we spotlight next week!
Telecast Detail
Telecast Performance
Rank
Series
Local Affiliate
Day of Week
Live HH Rating
Average Audience (TVs)
1
CBS NCAA BSKTBL: MIAMI vs TEXAS
KLAS (CBS)
U
12.2
76,110
2
CBS NCAA BSKTBL: GONZAGA vs UCLA
R
12.0
75,088
3
CBS NCAA BSKTBL: CREIGHTON vs SAN DIEGO ST
11.1
69,428
4
60 Minutes
7.7
48,060
5
F
7.4
46,098
Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, Las Vegas, NV Market, Week of 3/20-26, 2023
Network:
Regional Final: Connecticut Huskies vs Gonzaga Bulldogs
TBS
S
5.4
33.9K
Regional Final: Florida Atlantic Owls vs Kansas State Wildcats
4.7
29.5K
Regional Semifinal: Princeton Tigers vs Creighton Bluejays
3.5
22.0K
Regional Semifinal: San Diego State Aztecs vs Alabama Crimson Tide
3.3
20.8K
Regional Semifinal: Michigan State Spartans vs Kansas State Wildcats
3.1
19.7K
Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Las Vegas, NV Market, Week of 3/20-26, 2023
3.4
21.3K
KSNV (NBC)
20.1K
KVVU (FOX)
3.2
KTNV (ABC)
2.0
12.4K
KLVX (PBS: Public Broadcasting Service)
0.6
3.8K
FNC (FOX News Channel)
1.4
8.7K
TBS (TBS: Turner Broadcasting System)
0.8
4.8K
MSNBC
3.9K
CNN
ESPN
0.5
3.2K
Demographics:
Interests & Consumer Habits:
Age: 55-64
Avid Golf Enthusiast
Household: Children Present in Home
Fitness & Exercise Junkie
HH Earnings: $0 - $75K
USA Traveler
Home: Multi-Family Home
Diet Conscious Shopper
*Chart constructed using Comscore TV Demographics: Comscore Automotive>Ownership-Make
Source: Comscore TV, Preliminary Data, March 2023, US.
Top Five Local Broadcast Networks: Social Media (By Total Actions)
Total Actions (FB, TW, IG)
# of Posts
KLAS - 8 News Now
390.6K
107
FOX5 Las Vegas
265.1K
179
KTNV Channel 13 Action News
169.4K
89
KSNV News 3, Las Vegas
50.0K
99
KBLR - TELEMUNDO LAS VEGAS
6.2K
23
Source: Comscore Social, PowerRankings, 3/20-26, 2023, US.
*Disclaimer: All preliminary data should be used for directional purposes only
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