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Las Vegas was feeling the college basketball fever this week, seeing a 1.3% increase in total viewing versus the prior week.
These exciting games lead to increased viewing throughout the nation and the city alike, particularly on KLAS (CBS) who earned all five positions on our top five telecasts of the week ranking. College basketball didn’t flourish only on broadcast networks though, as TBS earned the top five telecasts of the week on cable.
The success of these gameday telecasts on KLAS (CBS) could be seen on the network rankings as well, as the CBS affiliate earned our number one position amongst broadcast networks with an average live household rating of 3.4 for the week. On the cable network side, FOX News Channel took the number one spot with an average live household rating of 1.4. Check out these insights and our local network viewer persona below, and stay tuned to see which market we spotlight next week!
Day of Week
Live HH Rating
Average Audience (TVs)
CBS NCAA BSKTBL: MIAMI vs TEXAS
CBS NCAA BSKTBL: GONZAGA vs UCLA
CBS NCAA BSKTBL: CREIGHTON vs SAN DIEGO ST
Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, Las Vegas, NV Market, Week of 3/20-26, 2023
Regional Final: Connecticut Huskies vs Gonzaga Bulldogs
Regional Final: Florida Atlantic Owls vs Kansas State Wildcats
Regional Semifinal: Princeton Tigers vs Creighton Bluejays
Regional Semifinal: San Diego State Aztecs vs Alabama Crimson Tide
Regional Semifinal: Michigan State Spartans vs Kansas State Wildcats
Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Las Vegas, NV Market, Week of 3/20-26, 2023
KLVX (PBS: Public Broadcasting Service)
FNC (FOX News Channel)
TBS (TBS: Turner Broadcasting System)
Interests & Consumer Habits:
Avid Golf Enthusiast
Household: Children Present in Home
Fitness & Exercise Junkie
HH Earnings: $0 - $75K
Home: Multi-Family Home
Diet Conscious Shopper
*Chart constructed using Comscore TV Demographics: Comscore Automotive>Ownership-Make
Source: Comscore TV, Preliminary Data, March 2023, US.
Top Five Local Broadcast Networks: Social Media (By Total Actions)
Total Actions (FB, TW, IG)
# of Posts
KLAS - 8 News Now
FOX5 Las Vegas
KTNV Channel 13 Action News
KSNV News 3, Las Vegas
KBLR - TELEMUNDO LAS VEGAS
Source: Comscore Social, PowerRankings, 3/20-26, 2023, US.
*Disclaimer: All preliminary data should be used for directional purposes only
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