- April 3, 2023

Madness in March for Las Vegas, NV

Local TV Snapshot: March 20-26, 2023

Caleb White
Caleb White
Associate Analyst, Content & Insights
Comscore
Market: Las Vegas, NV
Hours of TV Viewed: 23.4 Million Hours
TV Households: 625.6K
National Rank: #42

Overview:

Las Vegas was feeling the college basketball fever this week, seeing a 1.3% increase in total viewing versus the prior week.

These exciting games lead to increased viewing throughout the nation and the city alike, particularly on KLAS (CBS) who earned all five positions on our top five telecasts of the week ranking. College basketball didn’t flourish only on broadcast networks though, as TBS earned the top five telecasts of the week on cable.

The success of these gameday telecasts on KLAS (CBS) could be seen on the network rankings as well, as the CBS affiliate earned our number one position amongst broadcast networks with an average live household rating of 3.4 for the week. On the cable network side, FOX News Channel took the number one spot with an average live household rating of 1.4. Check out these insights and our local network viewer persona below, and stay tuned to see which market we spotlight next week!

Top Five Broadcast Telecasts (by Rating) 

Telecast Detail Telecast Performance
Rank Series Local Affiliate Day of Week Live HH Rating Average Audience (TVs)
1 CBS NCAA BSKTBL: MIAMI vs TEXAS KLAS (CBS) U 12.2 76,110
2 CBS NCAA BSKTBL: GONZAGA vs UCLA KLAS (CBS) R 12.0 75,088
3 CBS NCAA BSKTBL: CREIGHTON vs SAN DIEGO ST KLAS (CBS) U 11.1 69,428
4 60 Minutes KLAS (CBS) U 7.7 48,060
5 CBS NCAA BSKTBL: CREIGHTON vs SAN DIEGO ST KLAS (CBS) F 7.4 46,098

Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, Las Vegas, NV Market, Week of 3/20-26, 2023

Top Five Cable Telecasts (by Rating) 

Telecast Detail Telecast Performance
Rank Series Network: Day of Week Live HH Rating Average Audience (TVs)
1 Regional Final: Connecticut Huskies vs Gonzaga Bulldogs TBS S 5.4 33.9K
2 Regional Final: Florida Atlantic Owls vs Kansas State Wildcats TBS S 4.7 29.5K
3 Regional Semifinal: Princeton Tigers vs Creighton Bluejays TBS F 3.5 22.0K
4 Regional Semifinal: San Diego State Aztecs vs Alabama Crimson Tide TBS F 3.3 20.8K
5 Regional Semifinal: Michigan State Spartans vs Kansas State Wildcats TBS R 3.1 19.7K

Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Las Vegas, NV Market, Week of 3/20-26, 2023

Top Five Broadcast Networks (by Rating) 

Telecast Detail Telecast Performance
Rank Network: Live HH Rating Average Audience (TVs)
1 KLAS (CBS) 3.4 21.3K
2 KSNV (NBC) 3.3 20.1K
3 KVVU (FOX) 3.2 20.1K
4 KTNV (ABC) 2.0 12.4K
5 KLVX (PBS: Public Broadcasting Service) 0.6 3.8K

Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, Las Vegas, NV Market, Week of 3/20-26, 2023

Top Five Cable Networks (by Rating) 

Telecast Detail Telecast Performance
Rank Network: Live HH Rating Average Audience (TVs)
1 FNC (FOX News Channel) 1.4 8.7K
2 TBS (TBS: Turner Broadcasting System) 0.8 4.8K
3 MSNBC 0.6 3.9K
4 CNN 0.6 3.9K
5 ESPN 0.5 3.2K

Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Las Vegas, NV Market, Week of 3/20-26, 2023

Network Persona Spotlight: KXAN (NBC)

Demographics: Interests & Consumer Habits:
Age: 55-64 Avid Golf Enthusiast
Household: Children Present in Home Fitness & Exercise Junkie
HH Earnings: $0 - $75K USA Traveler
Home: Multi-Family Home Diet Conscious Shopper

 

Las Vegas

*Chart constructed using Comscore TV Demographics: Comscore Automotive>Ownership-Make

Source: Comscore TV, Preliminary Data, March 2023, US.

Top Five Local Broadcast Networks: Social Media (By Total Actions)

Telecast Detail Telecast Performance
Rank Network: Total Actions (FB, TW, IG) # of Posts
1 KLAS - 8 News Now 390.6K 107
2 FOX5 Las Vegas 265.1K 179
3 KTNV Channel 13 Action News 169.4K 89
4 KSNV News 3, Las Vegas 50.0K 99
5 KBLR - TELEMUNDO LAS VEGAS 6.2K 23

Source: Comscore Social, PowerRankings, 3/20-26, 2023, US.

*Disclaimer: All preliminary data should be used for directional purposes only