Scoring with Comscore: A Data Driven Approach for Winning Insights on Sports and Fans
Audiences in San Antonio, TX viewed 2.6 million hours of Spanish broadcast telecasts in the week of September 5th-11th, 2022
San Antonio, TX viewed an average of 78.2 hours per household in this period, higher than any of the 10 top ranked TV markets. The market also held its own across social media, generating over 2 million cross-platform actions and shares.
Key Insights: San Antonio may not have its own team, but that didn’t stop these Texans from enjoying the NFL games this week.
Key Insights: College football took the top spots for cable telecasts as well; However, popular political commentary also managed to see success this week.
Key Insights: Spanish-speaking series also performed well in San Antonio this week, particularly within Hispanic households.
Key Insights: San Antonio Networks’ social media channels saw success with stories close to home this week.
Cross-Platform metrics across Facebook, Instagram, and Twitter:
Definitions & Methodology:
Comscore TV Local provides local television measurement that accurately represents local audiences’ unique viewing behaviors.
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