- September 5, 2023

Sports and Spanish Language Series Shine in Miami, FL

Local TV Snapshot: Aug. 21-27, 2023

Caleb White
Caleb White
Associate Analyst, Content & Insights
Comscore

Market: Miami, FL
Hours of TV Viewed: 25.1 Million
TV Households: 1,418,000
National Rank: #16

Overview:

Broadcast series had a strong performance in the Miami, FL market this week, with each of the top five series earning a rating of 6.5 or higher. NFL Preseason Football on WFOR (CBS) earned the number one spot in our broadcast series ranking with a live household rating of 9.8, or nearly 1 in 10 households. However, on the network side it was WSCV (Telemundo) that took the number one rank, as the network earned an average live household rating of 2.3 throughout the week.

Amongst cable series, the Democracy 24 Fox News Republican Primary Debate on FOX News Channel earned the number one position – drawing a live household rating of 7.2. FOX News Channel saw success on the network side as well, earning the top spot with an average live household rating of 0.9 throughout the week.

Check out these insights and our local network viewer persona below, and stay tuned to see which market we spotlight next week!

Top Five Broadcast Series (by Rating)

Series Detail

Series Performance

Rank

Series

Local Affiliate

Day of Week

Live HH Rating

Average Audience (TVs)

1

NFL Preseason Football

WFOR (CBS)

S

9.8

139.3K

2

US-OPEN-CUP-W-TEL

WSCV (Telemundo)

W

9.7

137.6K

3

US-OPEN-CUP-W-TEL-UNVSO

WSCV

W

7.3

104.1K

4

Noticiero 51 - 6PM SU

WSCV

U

6.7

94.7K

5

Noticiero 51 - 11PM SU

WSCV

U

6.5

92.2K

Note: Local broadcast series only; All syndicated programs & national news omitted
Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, Miami, FL Market, Week of Aug. 21-27, 2023, US.

Top Five Cable Series (by Rating)

Series Detail

Series Performance

Rank

Series

Network:

Day of Week

Live HH Rating

Average Audience (TVs)

1

Democracy 24 Fox News Republican Primary Debate

FNC (Fox News Channel)

W

7.2

102.0K

2

Hannity

FNC

W

3.5

50.0K

3

Countdown To The Debate

FNC

W

2.9

41.2K

4

Fox News @ Night

FNC

W

1.9

27.5K

5

NFL Preseason Football

ESPN

M

1.8

26.2K

Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Miami, FL Market, Week of Aug. 21-27, 2023, US.

Top Five Broadcast Networks (by Rating)

Network Detail

Network Performance

Rank

Network:

Live HH Rating

Average Audience (TVs)

1

WSCV (Telemundo)

2.3

32.2K

2

WPLG (ABC)

2.1

29.6K

3

WLTV (Univision)

1.5

21.1K

4

WFOR (CBS)

1.5

21.0K

5

WSVN (FOX)

1.4

20.1K

Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, Miami, FL Market, Week of Aug. 21-27, 2023, US.

Top Five Cable Networks (by Rating)

Network Detail

Network Performance

Rank

Network:

Live HH Rating

Average Audience (TVs)

1

FNC (FOX News Channel)

0.9

12.3K

2

MSNBC

0.7

9.9K

3

CNN

0.7

9.8K

4

ESPN

0.3

4.8K

5

HGTV (HGTV: Home & Garden Television)

0.3

4.4K

Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Miami, FL Market, Week of Aug. 21-27, 2023, US.

Network Persona Spotlight: WSCV (Telemundo)

Demographics:

Interests & Habits:

Age: 65+

College & Professional Soccer Fan

Residence: Multi-Family Dwelling Unit

Enjoys Gambling in Casinos

Household: Completed Some High School

Engaged with eSports

Miami LMS Chart

Source: Comscore TV, Preliminary Data, Aug. 21-27, 2023, US.

Top Five Local Broadcast Networks: Social Media (By Total Actions)

Telecast Detail

Telecast Performance

Rank

Network:

Total Actions (FB, X, IG)

# of Posts

1

WSVN-TV

312.4K

383

2

WSCV - Telemundo 51

221.9K

401

3

Univision Miami

221.0K

681

4

WPLG Local 10

85.4K

466

5

WTVJ - NBC 6

25.7K

441

Source: Comscore Social, PowerRankings, Aug. 21-27, 2023, US.
*Disclaimer: Data Pulled 9/1/2023; All preliminary data should be used for directional purposes only

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