2023 State of Streaming
San Diego State University's national semifinal victory over Florida Atlantic University in the Final Four made for an electrifying weekend for both the students and residents of San Diego.
Fans tuned in to support the Aztecs on Saturday, as nearly 1 in 4 households in San Diego watched their local university take down the FAU Owl’s with their game winning buzzer-beater on KFMB (CBS) and earned this week's number one spot on our top five broadcast telecast rankings. On cable, it was the San Diego Padres that were all the buzz. All top five positions on our cable telecast rankings were held by Padres telecasts, peaking with a rating of 9.6 for Thursday evening's game on BSSD.
KFMB (CBS) topped our broadcast network rankings as well, earning a live average household rating of 3.0 throughout the week. On cable, it was FOX News Channel that earned the top position, with an average live household rating of 1.2.
Check out these insights, our broadcast viewer persona, and more below. Stay tuned for Wednesday’s preview of the Hartford-New Haven CT market, where we dissect the Huskies national championship victory.
Day of Week
Live HH Rating
Average Audience (TVs)
CBS NCAA BSKBL: FAU v SAN DIEGO STATE
CBS NCAA BSKBL: MIAMI v UCONN
CBS NCAA BSKBL POSTGAME
News 8 Special Edition
Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, San Diego, CA Market, Week of 3/27-04/02, 2023
MLB Baseball: Rockies at Padres
BSSD (Bally Sports San Diego)
Padres Live Postgame
Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, San Diego, CA Market, Week of 3/27-04/02, 2023
KUSI (Independent (Broadcast))
FNC (FOX News Channel)
Household: No Children Present in Home
HH Earnings: $0 - $75K
Residence: Owns Home
*Chart constructed using Comscore TV Demographics: Comscore Automotive>Ownership-MakeSource: Comscore TV, Preliminary Data, 3/27-04/02, 2023, US.
Total Actions (FB, TW, IG)
# of Posts
KNSD - NBC 7 San Diego
KSWB - FOX 5 San Diego
CBS 8 - San Diego News
10News ‚Äì ABC San Diego KGTV
UNIVISION San Diego
Source: Comscore Social, PowerRankings, 3/27-04/02, 2023, US.*Disclaimer: All preliminary data should be used for directional purposes only
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