- April 10, 2023

The Madness Slows Down, and Spring Baseball is Back in San Diego, CA

Local TV Snapshot: March 27 – April 2, 2023

Caleb White
Caleb White
Client Insights Specialist
Comscore
Market: San Diego, CA
Hours of TV Viewed: 31.6 Million
TV Households: 838.1K
National Rank: #30

Overview:

San Diego State University's national semifinal victory over Florida Atlantic University in the Final Four made for an electrifying weekend for both the students and residents of San Diego.

Fans tuned in to support the Aztecs on Saturday, as nearly 1 in 4 households in San Diego watched their local university take down the FAU Owl’s with their game winning buzzer-beater on KFMB (CBS) and earned this week's number one spot on our top five broadcast telecast rankings. On cable, it was the San Diego Padres that were all the buzz. All top five positions on our cable telecast rankings were held by Padres telecasts, peaking with a rating of 9.6 for Thursday evening's game on BSSD.

KFMB (CBS) topped our broadcast network rankings as well, earning a live average household rating of 3.0 throughout the week. On cable, it was FOX News Channel that earned the top position, with an average live household rating of 1.2.

Check out these insights, our broadcast viewer persona, and more below. Stay tuned for Wednesday’s preview of the Hartford-New Haven CT market, where we dissect the Huskies national championship victory.

Top Five Broadcast Telecasts (by Rating)

Telecast Detail

Telecast Performance

Rank

Telecast

Local Affiliate

Day of Week

Live HH Rating

Average Audience (TVs)

1

CBS NCAA BSKBL: FAU v SAN DIEGO STATE

KFMB (CBS)

S

23.4

196.3K

2

CBS NCAA BSKBL: MIAMI v UCONN

KFMB (CBS)

S

15.1

127.0K

3

CBS NCAA BSKBL POSTGAME

KFMB (CBS)

S

11.6

97.5K

4

60 Minutes

KFMB (CBS)

U

10.4

87.0K

5

News 8 Special Edition

KFMB (CBS)

S

9.9

82.8K

Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, San Diego, CA Market, Week of 3/27-04/02, 2023

Top Five Cable Telecasts (by Rating)

Telecast Detail

Telecast Performance

Rank

Telecast

Network:

Day of Week

Live HH Rating

Average Audience (TVs)

1

MLB Baseball: Rockies at Padres

BSSD (Bally Sports San Diego)

R

9.6

80.1K

2

Padres Live Postgame

BSSD

R

6.4

53.7K

3

MLB Baseball: Rockies at Padres

BSSD

F

6.1

51.4K

4

MLB Baseball: Rockies at Padres

BSSD

U

5.1

42.7K

5

MLB Baseball: Rockies at Padres

BSSD

S

5.1

42.3K

Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, San Diego, CA Market, Week of 3/27-04/02, 2023

Top Five Broadcast Networks (by Rating)

Telecast Detail

Telecast Performance

Rank

Network:

Live HH Rating

Average Audience (TVs)

1

KFMB (CBS)

3.0

24.8K

2

KNSD (NBC)

2.2

18.1K

3

KGTV (ABC)

1.8

15.0K

4

KUSI (Independent (Broadcast))

1.5

12.6K

5

KSWB (FOX)

1.1

9.3K

Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, San Diego, CA Market, Week of 3/27-04/02, 2023

Top Five Cable Networks (by Rating)

Telecast Detail

Telecast Performance

Rank

Network:

Live HH Rating

Average Audience (TVs)

1

FNC (FOX News Channel)

1.2

10.2K

2

CNN

0.8

6.3K

3

BSSD (Bally Sports San Diego)

0.7

6.3K

4

MSNBC

0.7

6.1K

5

ESPN

0.4

3.8K

Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, San Diego, CA Market, Week of 3/27-04/02, 2023

Network Persona Spotlight: KFMB (CBS)

Demographics:

Age: 55-64

Household: No Children Present in Home

HH Earnings: $0 - $75K

Residence: Owns Home

*Chart constructed using Comscore TV Demographics: Comscore Automotive>Ownership-Make
Source: Comscore TV, Preliminary Data, 3/27-04/02, 2023, US.

Top Five Local Broadcast Networks: Social Media (By Total Actions)

Telecast Detail

Telecast Performance

Rank

Network:

Total Actions (FB, TW, IG)

# of Posts

1

KNSD - NBC 7 San Diego

170.1K

582

2

KSWB - FOX 5 San Diego

70.7K

694

3

CBS 8 - San Diego News

67.9K

288

4

10News – ABC San Diego KGTV

51.4K

335

5

UNIVISION San Diego

35.0K

63

Source: Comscore Social, PowerRankings, 3/27-04/02, 2023, US.
*Disclaimer: All preliminary data should be used for directional purposes only

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