The Madness Slows Down, and Spring Baseball is Back in San Diego, CA

Overview:

San Diego State University's national semifinal victory over Florida Atlantic University in the Final Four made for an electrifying weekend for both the students and residents of San Diego.

Fans tuned in to support the Aztecs on Saturday, as nearly 1 in 4 households in San Diego watched their local university take down the FAU Owl’s with their game winning buzzer-beater on KFMB (CBS) and earned this week's number one spot on our top five broadcast telecast rankings. On cable, it was the San Diego Padres that were all the buzz. All top five positions on our cable telecast rankings were held by Padres telecasts, peaking with a rating of 9.6 for Thursday evening's game on BSSD.

KFMB (CBS) topped our broadcast network rankings as well, earning a live average household rating of 3.0 throughout the week. On cable, it was FOX News Channel that earned the top position, with an average live household rating of 1.2.

Check out these insights, our broadcast viewer persona, and more below. Stay tuned for Wednesday’s preview of the Hartford-New Haven CT market, where we dissect the Huskies national championship victory.

Top Five Broadcast Telecasts (by Rating)

Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, San Diego, CA Market, Week of 3/27-04/02, 2023

Top Five Cable Telecasts (by Rating)

Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, San Diego, CA Market, Week of 3/27-04/02, 2023

Top Five Broadcast Networks (by Rating)

Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, San Diego, CA Market, Week of 3/27-04/02, 2023

Top Five Cable Networks (by Rating)

Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, San Diego, CA Market, Week of 3/27-04/02, 2023

Network Persona Spotlight: KFMB (CBS)

*Chart constructed using Comscore TV Demographics: Comscore Automotive>Ownership-Make
Source: Comscore TV, Preliminary Data, 3/27-04/02, 2023, US.

Top Five Local Broadcast Networks: Social Media (By Total Actions)

Source: Comscore Social, PowerRankings, 3/27-04/02, 2023, US.
*Disclaimer: All preliminary data should be used for directional purposes only