Scoring with Comscore: A Data Driven Approach for Winning Insights on Sports and Fans
The FIFA Women’s World Cup match on KCPQ (FOX) between the United States and Netherlands took the number one position amongst broadcast series this week, with the telecast earning an average live household rating of 5.4. Amongst broadcast networks however, it was KOMO (ABC) that took the top position, earning an average live household rating 2.3 for the week.
On cable, it was Deadline: White House on MSNBC that took the took the top series spot, earning an average live household rating of 1.3 throughout the week. Amongst cable networks however, it was a close race to the top spot. FOX News Channel and MSNBC both earned average live household ratings of 0.8 for the week, and average audiences of 12.47k and 12.45K respectively.
Check out these insights and our local network viewer persona below, and stay tuned to see which market we spotlight next week!
Day of Week
Live HH Rating
Average Audience (TVs)
FIFA WMN WC GS 8:45P-7/26
KOMO 4 News @ 5PM
M, T, W, R, F
KOMO 4 News Sunday @ 5PM
KOMO 4 News Sunday @ 6PM
KOMO 4 News @ 6PM
Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, Seattle, WA Market, Week of Jul. 24-30, 2023, US.
Deadline: White House
The Beat with Ari Melber
The Last Word with Lawrence O'Donnell
FNC (FOX News Channel)
The Rachel Maddow Show
Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Seattle, WA Market, Week of Jul. 24-30, 2023, US.
HGTV (HGTV: Home & Garden Television)
FOOD (Food Network)
Interests & Habits:
Betting on Sports and Fantasy Sports
Education: Completed High School
Household: No Children Present in Home
Source: Comscore TV, Preliminary Data, Jul. 24-30, 2023, US.
Total Actions (FB, TW, IG)
# of Posts
Q13 FOX Seattle
Source: Comscore Social, PowerRankings, Jul. 24-30, 2023, US.*Disclaimer: All preliminary data should be used for directional purposes only
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