- June 20, 2008

Comscore Radiohead Study Becomes Foundation of Harvard Business School Case Study

Andrew Lipsman
Senior Vice President, Marketing & Insights

Many of the readers of this blog will probably remember Comscore’s report on Radiohead’s “pay what you want” distribution model for their 2007 album “In Rainbows” back in November. The results of this study precipitated a lively debate in the blogosphere on the merits of this groundbreaking approach to music sales.

It was clear that this “pay what you want” model represented a fascinating case study in both economic theory and human nature. Harvard Business School evidently agreed that it warranted further academic exploration in formulating a new case study entitled “Radiohead: Music at Your Own Price,” based on the Comscore data. The two parts of the HBS case study can be found here and here.

The publication of this case study comes on the heels of Comscore’s recently published article by our CEO Magid Abraham in the Harvard Business Review on the offline impact of online advertising.

I’m delighted to tell you that if you are an academic interested in using Comscore data for a B-School case study or other academic research purposes, please feel free to contact us online.

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