Audience Recommendations for Every Vertical
Our programmatic audience targeting guide offers tailored recommendations for campaign targeting across every vertical, including off-the-shelf and custom audiences. Read more
Making the Right Bets When It Comes to Programmatic
Comscore Transforms Local and National Ad Campaigns with Pioneering Cross-Platform Audience Measurement
Comscore Campaign Ratings Local
The Social Bowl: Top Brands, Influencers and Content throughout the Big Game
Unlocking the Advertising Power of YouTube
The iOS Opportunity: Why iPhone audiences should be prioritized by advertisers
Concert Movies Sing at The Box Office!
A Very Swift Episode
Representation in media: Taking a cue from #BillionGirlSummer
Summer 2023 was recently branded as “#BillionGirlSummer” by NPR media, given major female artists are earning 10+ figures with their work at the same time as having a major impact on culture.
Coachella 2023: Lineup stars, partner brands, influencers and fashion vibes...
Who is today’s Spotify Consumer?
Selena Gomez overtakes Kylie Jenner as #1 on Instagram. What does this exch...
Selena Gomez recently overtook Kylie Jenner as the most followed individual on Instagram in February 2023. With some of Comscore’s social and digital tools, we take a deep dive into what may have caus...
2023 Grammys at a Glance
2022 Year in Review: Music Industry
Taylor Swift’s Midnights Takes Social by Storm
Fast Facts: Rihanna and the Super Bowl