2024 State of Gaming Report
In an unexpected (but not exactly surprising) July 22nd announcement, Google shared it would be abandoning its plan to deprecate third party cookies in 2025, finally ending a nearly... Read more
The State of the Global Summer Box Office
Paris 2024 Olympics: The Evolution of Viewing Experiences and Audience Engagement
The Opportunity for Advertisers and Publishers...
A Shifting Homeowners Insurance Market
Local Insights at Your Fingertips
Credit Card Prequalification Gives Control to...
A Business Finance Revolution
The Rise of Resale
Consumer Demand for Rich Rewards Rises
Online Brokerage Shopper Trends in 2024
Demand for CDs Soars
From January 2022 to March 2024, the number of consumers who visited banking websites to shop for certificates of deposit (CDs) grew more than three-fold according to Comscore Digital Data.
Social Media Shines as Mobile Rises for Accommodation Content
Is Auto Loan Pre-Qualification an Answer to Engage Consumers Earlier?
Buy Now Pay Later (BNPL) Booms as Debt Costs Soar
Top third-party ‘Buy Now Pay Later’ solutions like Affirm, Afterpay and Klarna, experienced tremendous growth in their US user base during the pandemic and have seen continued this trend continue as i...
Celebrating Comscore’s 25th Anniversary
A Travel Portal Renaissance
Optimizing Outcomes Through Reaching Audiences Cross-Screen
Revolutionizing Alcohol Advertising for CTV with Proximic by Comscore’s LDA...