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How the Power of Habit Drives Mobile App Usage

Is the Future of TV Programmatic?

Comscore’s first-ever industry summit on the future of audiences and advertising, brought together many of the leading lights from both the digital and the television businesses. So it was not surpris...

Central Americans are Increasing their Usage of Mobile Apps, Especially on...

Comscore Study for Opera Mediaworks Proves Branding Value of Native Mobile...

Digital Campaign Validation is Foundational for Advertising Impact

Often considered the most measurable of all media, digital suffers from a deluge of data points flowing in from a vast swathe of tools and service providers aiming to help advertisers evaluate digital...

The Data of it All

Challenges and Opportunities of Measurements in Mobile

Vietnam Coming of Digital Age

Millennials Boast Huge Social Networking Growth and Engagement on Smartphon...

Are Smartphones the Swiss Army Knife of the Millennial Generation

AOL Proves Audience is 3x Larger After Accounting for International and Mob...

Why Mobile-Only Audiences Are Key to Digital Publishers’ Monetization

Comscore in Journal of Advertising Research on the Rise of the Digital Omni...

Comscore Named to Online Trust Alliance Honor Roll for Third Consecutive Ye...

Security Concerns Inhibit Mobile Banking Adoption Among Older Consumers

How the “Buy Button” Can Help Fill the M-Commerce Gap

AppNexus Joins Comscore Industry Trust