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Top 5 Metrics You're Measuring Incorrectly

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Next iPhone Release Has Potential for a Huge Upgrade Cycle

As we inch closer to the Fall, many industry watchers are preparing for Apple’s next hardware release cycle and what it will mean for both established and emerging categories. While there is certainly...

Does Snapchat’s Strength Among Millennials Predict Eventual Mainstream Succ...

The State of Social Media in Mexico

IAB Peru Interviews Jodi McDermott, Comscore Group VP

Comscore's Digital Analytix solution Selected as New Technology of the Year by the DAA. Metrics have a direct relation to business objectives. If not measured qualitatively and quantitatively our effo...

Is Mobile Bringing About the Death of the PC? Not Exactly

When Mobile Web Dominates Apps in an App-Dominated World

The Perils of Survey Data in Cross-Platform Measurement

Major Mobile Milestones in May: Apps Now Drive Half of All Time Spent on Di...

Amazon’s First Try at the Smartphone Market Doesn’t Mean it’s New to Mobile

Telecoms.com Interview with Brian Jurutka

If a Digital Ad Falls in the Wrong Place, Does It Make an Impression?

Six Questions: Gian Fulgoni, Comscore

Keeping Ahead of Non-Human Traffic: A Q&A with Brian Pugh

Understand Campaign Delivery Beyond Demographics with vCE Behavioral Segmen...

Viewability: The Evolution of Digital Advertising: From Direct Response to...

Internal Optimization – A Solid Path to External Monetization of Mobile Ope...