More Insights

7 Out of 10 iPhone and Android Users are Loyal to Their Platform on Tablet

validated Campaign Essentials (vCE) Mobile Charter Results Highlight the St...

Could observed digital behaviour have beaten the polls in the 2015 UK Gener...

One of the biggest surprises of the 2015 UK general election was not the Conservative Party’s victory, but rather the gulf in seats won between them and their nearest rivals. This surprise was exacerb...

Comscore and Microsoft Partner to Provide Big Data Mining and Visualization...

2015 Latin America Digital Future in Focus

Mobile Metrix Now Features Reporting of Mobile Ad Network Reach

This week Comscore introduced mobile ad network reporting in Mobile Metrix, enabling mobile ad networks to demonstrate their audience reach across publisher sites and apps. This important new feature...

Digital Campaign Benchmarks: How Are Your Campaigns Performing Versus the C...

The Vital Role Media Buyers Play in Fighting Ad Fraud

Teens & Older Demos Driving Gains in U.S. Smartphone Penetration

Comscore Acquires Proximic to Bring Enhanced Trust and Transparency to Digi...

Top 5 Reasons Why Sellers Should Care about NHT and Online Ad Fraud

Number of Mobile-Only Internet Users Now Exceeds Desktop-Only in the U.S.

Comscore and UKOM Continue their Partnership for Online Audience Measuremen...

In-View and In-Target: Campaign Benchmarks Reveal Variability in Delivery a...

Non-Human Traffic: Why it Matters and Why You Should Care

The Effect of Non-Human Traffic on Your Ad Campaign’s ROI

Mobile Internet Usage Skyrockets in Past 4 Years to Overtake Desktop as Mos...

Unlocking App Audiences: The role of content and demographics in platform s...