2025 State of Programmatic Report
Comscore in Journal of Advertising Research on How Social Sharing Is Disrup...
The Importance of Mobile and Multi-Platform Measurement in India
What Behavioral Data Tells Us About the OTT Viewing Habits of Cord-Cutters
There have been many studies about pay-TV cord-cutters, but nearly every analysis relies on on self-reported survey data that can’t fully measure important details about viewing behavior. Comscore rec...
Mobile Marketing and Surgical Metrics: How Indonesia Hopes to Succeed
Apparel Spending Shifting to Online Channels Faster than Total Retail Dolla...
Which global internet markets are the most ‘mobile first’?
In our recent report, Mobile’s Hierarchy of Needs, we revealed that mobile devices (smartphones and tablets) represent over 60% of digital time in all markets studied, but it was more than 90% in Indo...
In-Target, Viewability and Invalid Traffic: Campaign benchmarks across the...
U.S. iPhone Ownership Reaches All-Time High on Strength of iPhone 7
"Measuring Television in the Programmatic Age" – Comscore in the Journal of...
OTT Breaks Out of Its Netflix Shell
Brand Safety: Another Case for Increased Trust & Transparency in Digital Ad...
Record 2016 at North American Box Office Proves Continued Enthusiasm for Mo...
Mobile Matures as the Cross-Platform Era Emerges
Digital Future in Focus: Global Trends and Insights
Tablet Boosts Audience for Beauty, Fashion & Style Sites
Mobile Pushes 2016 Online Holiday Spending Above $80 Billion
U.S. Smartphone Penetration Surpassed 80 Percent in 2016
Smartphone Usage Has Doubled in the Past Three Years