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Part 1: Why the Power of Habit Drives Power Law Distributions in Mobile App...

Have We Reached ‘Peak App’?

How Advanced Currencies are Moving the Industry Beyond Age/Gender Demos

Since the earliest days of media measurement, marketers have relied on useful – but imperfect – age and gender based demos as surrogates for reaching their most desirable audiences. When you think abo...

Smartphone Apps Are Now 50% of All U.S. Digital Media Time Spent

Pokémon GO Captures 55 Million Mobile Users in July, Ranking 13th Among All...

Players vs Referees in the Digital Advertising World

Establishing a clear definition of roles between players and referees is central to the smooth, fair running of sporting contests. The presence of an impartial third party facilitates even treatment o...

Ad Fraud in Mobile Advertising: The Next Battleground

Reaching New TV Show Viewers with Precision

Comscore Plan Metrix, Now with Mobile Data!

Premium Publishers Drive Much Higher Brand Lift, Particularly Mid-Funnel

Comscore in Journal of Advertising Research on How Marketers Can Minimize L...

The State of Mobile News Audiences in 3 Charts

Digital Audiences Bloom in Warmer Months for Seasonal Travel Categories

Reach vs. Ratings: Bridging the Divide Between TV and Digital Metrics

What Millennials’ YouTube Usage Tells Us about the Future of Video Viewersh...

Ad Fraud: Digital’s Newest Bad Guy

Roku Leads OTT Streaming Devices in Household Market Share

Mobile Ads Drive Higher Brand Lift Than Desktop Ads