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A New Model for a New Era of Cross-Platform Measurement

Viewability Analysis Reveals Ad Delivery Improvement in Italy

Comscore in Journal of Advertising Research on Why the Gross Rating Point M...

In the following article entitled “Is the GRP Really Dead in a Cross-Platform Ecosystem?” Comscore Co-Founder and Chairman Emeritus Gian Fulgoni argues that the GRP will remain vital in the measuremen...

Story of the 2015 Holiday Season: Mobile is Eating Brick-And-Mortar Retail

Nine Consecutive Billion-Dollar Days of Online Desktop Spending Mark the Lo...

Q3 2015 E-Commerce Jumps 15% Y/Y to $69.7 Billion in Sales

With Thanksgiving in less than a week, Americans are not only gearing up for their annual feast with family and friends, but they’re also preparing for the official kick-off to the holiday shopping se...

Lessons Learned in Digital Advertising

Multi-Platform Media Planning in Practice

Bringing Mobile into the Digital Media Planning Process

Optimise Toward ‘Golden Impressions’ to Put Trust Back Into Digital Adverti...

2015 Europe Digital Future in Focus

Join Us: Reach the Right Audiences, Faster with Comscore vCE in Google Doub...

It's Make it or Break it Time for the Fall TV Season

Comscore in Journal of Advertising Research on How Social Media Drives Grow...

The Future of Ad Performance and Effectiveness

The Future of TV: Audience Lift and Audience Shift

Comscore and Rentrak to Merge, Creating Leading Cross-Platform Measurement...

The Rise of the Super Viewer and Why Advertisers Should Care