- February 1, 2016

A New Model for a New Era of Cross-Platform Measurement

By Serge Matta & Bill Livek

With the merger of Comscore and Rentrak now finalized, we’d like to take the opportunity to share our excitement in introducing the new Comscore!


Together we are creating a new model for cross-platform measurement that is built on a precise, innovation-led understanding of audiences, brands and consumer behavior at massive scale.

Both Comscore and Rentrak share a powerful heritage of innovation that allows us to chart a clear and exciting path forward. It is both this shared culture of invention and the combination of our deep and unique assets that made this merger so obvious and make the new Comscore so formidable.

At Comscore, we lead. We have invented our methods, created innovative technology platforms, and built an unparalleled data footprint that allows us to measure increasingly fragmented consumer behavior across screens big and small. We do this to provide clients with actionable data and information that is unique in its granularity and precision.

Our immediate focus is on fulfilling the promise to create the leading cross-platform measurement company. We will move swiftly and decisively to change the context, currency, and trajectory of measurement across any and all screens. We will bring to market new products and capabilities that meet the needs of our clients and match the realities of how consumers view content today. We will advance cross-platform measurement in way that realizes the full potential of emerging technology and massive data.

There is no doubt that today’s tectonic shift at the intersection of media and technology has profoundly affected the way consumers experience content and advertising. And while such radical change can be disruptive to the status quo and unsettle us at times, the arc of progress continues to move up and to the right. People are spending more time engaging with media content than ever before and using technology to enrich their lives through communication and commerce.

The potential for media companies and marketers has probably never been stronger, but realizing the boundless opportunity requires a fundamental rethinking of quantifying consumer behavior in this environment. It demands the scale to capture the full breadth of media behavior, the precision to power deeper analysis, and the accurate cross-platform metrics to provide a trusted basis for transaction. This dynamic, new model at Comscore builds on our collective progress in measuring TV, Movie and Digital audiences over the years to deliver the unified measurement platform for today and well into the future.

There is still much progress to be made, but we are eager to innovate fast and move the industry forward as the new Comscore. We will share our vision for the future and keep you informed of our progress and milestones along the way. The cross-platform future is already here, and we look forward to collaborating with our clients, partners and the industry at large to deliver the solutions you’ve been waiting for.

To learn more, click here.

Cautionary Statement
This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, including, without limitation, expectations as to the development of new products, particularly in cross-media measurement; and expectations regarding the strategic and financial benefits of Comscore’s acquisition of Rentrak Corporation. These statements involve risks and uncertainties that could cause Comscore’s actual results to differ materially, including, but not limited to: Comscore’s ability to develop new products, particularly in cross-media measurement; Comscore's ability to integrate Rentrak’s business with its own; and Comscore's ability to sell new or additional products and attract new customers.

For a detailed discussion of these and other risk factors, please refer to Comscore’s Annual Report on Form 10-K for the year ended December 31, 2014 and Quarterly Report on Form 10-Q for the three months ended September 30, 2015 and other filings Comscore makes from time to time with the Securities and Exchange Commission (the “SEC”), which are available on the SEC's Web site (http://www.sec.gov).

Stockholders of Comscore are cautioned not to place undue reliance on its forward-looking statements, which speak only as of the date such statements are made. Comscore does not undertake any obligation to publicly update any forward-looking statements to reflect events, circumstances or new information after the date of this press release, or to reflect the occurrence of unanticipated events.