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Which Social Networks Have the Most Engaged Audience?

Uber, Lyft and Tinder Headline List of Fast Rising Apps of 2014

The Dress: A Case Study of Flash Crowds and Invalid Traffic

On Feb 26, 2015 a photo of this dress was posted to Tumblr. The author asked other visitors to help resolve a friendly dispute about whether the dress was white-and-gold or black-and-blue. Controversy...

Comscore and Kantar Partner on Global Cross-Media Audience and Campaign Mea...

Measurement Proves the Effectiveness of Mobile Advertising

Good News for Digital Publishers: Most Have Low Levels of Non-Human Traffic

While there’s no doubt that ad fraud and Non-Human Traffic (NHT) will continue to be a significant concern for both the buy side and sell side, there is a silver lining for publishers. For the vast ma...

Ad Fraud and Non-Human Traffic: How Rampant is the Problem?

What Potential Does Pinterest Have as an Advertising Platform?

Solving the Multi-Platform Video Measurement Challenge

Comscore in Journal of Advertising Research on Topic of Omni-Channel Retail...

Realizing the Promise of Programmatic through Comscore Industry Trust

Inside A Botnet: Athena and Ad Fraud

Domain Laundering Emerges as Significant Threat in Digital Ad Ecosystem

GroupM, IPG, Omnicom Group and Publicis Groupe Drive Momentum for vCE in Do...

How Mobile is Transforming Holiday Shopping

Viewability and In-Target: Key Learnings for Media Buyers and Sellers

A Security + Big Data Approach to Non-Human Traffic Removal

As Ad Viewability Gains Importance across the Globe, ABC UK Gives Comscore...