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In-Target, Viewability and Invalid Traffic: Campaign benchmarks across the...

Bringing Context to This Week’s Methbot News

An Inside Look at Sophisticated Invalid Traffic with Comscore’s Timur Yarna...

Timur Yarnall, SVP Advertising Platforms & Corporate Development at Comscore, recently contributed to an IAB Europe Blog and shared an inside look at Sophisticated Invalid Traffic. The interview was o...

Premium Publishers Drive Much Higher Brand Lift, Particularly Mid-Funnel

Comscore in Journal of Advertising Research on How Marketers Can Minimize L...

Reach vs. Ratings: Bridging the Divide Between TV and Digital Metrics

There’s been quite a bit of industry debate recently about what are the right metrics to enable cross-media comparability of TV and digital. During the Upfronts/Newfronts season, many digital video pr...

Sophisticated Detection Techniques Essential for Uncovering Majority of Inv...

Comscore in Journal of Advertising Research on How to Distinguish “Valuable...

Multi-Platform Media Planning in Practice

Join Us: Reach the Right Audiences, Faster with Comscore vCE in Google Doub...

The Future of Ad Performance and Effectiveness

AppNexus Joins Comscore Industry Trust

Mobile Metrix Now Features Reporting of Mobile Ad Network Reach

The Vital Role Media Buyers Play in Fighting Ad Fraud

Top 5 Reasons Why Sellers Should Care about NHT and Online Ad Fraud

The Effect of Non-Human Traffic on Your Ad Campaign’s ROI

The Dress: A Case Study of Flash Crowds and Invalid Traffic

Comscore and Kantar Partner on Global Cross-Media Audience and Campaign Mea...