#RIPGRPs: Evolving the Metrics That Move Us Forward
Big Money Medium, Sub-Optimal Creative: Why Now is the Time for a Creative...
The Lure of TV Advertising for Internet Businesses
Comscore Announces Media Metrix 360 Measurement Platform Now Open + New Pr...
Today Comscore made two very important announcements at the TechCrunch Disrupt Conference in NY that we are extremely excited to share with the industry
GRPs For Digital Marketers
Why Sun Chips’ Biodegradable Ad Campaign is Likely to Boost Sales
A Look Back at the Digital Year in Canada
Last week Comscore released the Canada 2009 Digital Year in Review, a report covering the top trends that have shaped the Canadian digital media landscape in the past year, as well as a look ahead to...
Four Times Zero Is Still Zero
The Varying Impact of Ad Frequency in the Digital Environment
Four Ways to Improve Display Advertising
Advertising Effectiveness 101
The Click and Affiliate Marketing
Guaranteed Audience Buys: What's Promised Isn't Always What's Delivered
On Branding Versus Direct Response Advertising
Auto Advertisers Go Digital: Doing a Good Job
Banners Still Having a Banner Quarter
Whither the Click?
In Praise of Online Advertising
Do GRPs Have a Place in Online Media?