Audience Recommendations for Every Vertical
Cookies Still Food for Thought for Online Advertisers in Europe
The Myth of Static IP
The Ugly Reality of Using Site Server Data for Media Planning
Kevin Mannion’s January 25 blog about engagement metrics on MediaPost’s Online Metrics Insider raises some interesting issues about online measurement, but fails to address the inability of site serve...
The Challenges of Reconciling Panel-Based and Server-Based Unique Visitor C...
Comscore's Cookie Deletion White Paper Now Available
From “Goat” to “Hero”: The Saga of the IAB Summit
Who would have thought, a few weeks ago, that Randy Rothenberg, President & CEO of the IAB, would refer to Comscore and Netratings as “the heroes of the interactive marketing and media ecosystem”?...
Comscore Responds to IAB Open Letter
Comscore Cookie Deletion Study and its Implications for Internet Audience M...
Cookie Deletion Rates and the Impact on Unique Visitor Counts
Social Media Best Practices in the Chaos of Covid-19