The State of Social Media
Featuring: Brian Sappington, President Retail Portfolio Coca-Cola North America & Board Member United Way of Greater Atlanta
Brian Sappington, President, North America Retail Portfolio at The Coca-Cola Company, talks about how defining and executing on a greater vision has informed his career and his leadership style.
As he explains in this episode: “Let's define where we're going. Let's make sure the culture is where it needs to be so we can have the trust to move with speed and work effectively. And then let's manage the multiple stakeholders that we have, understand their needs, and influence them.”
Brian fills us in on how adapting to challenges has boosted his career, and how he sees a need for humanity and trust to take center stage in business, during this this Q&A with Tania Yuki, Founder of Shareablee and Chief Marketing Officer and EVP of Digital, Comscore.
Comscore Total Digital delivers complete digital intelligence across web, mobile and social with one intuitive, always-on interface.
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