The State of Social Media
Featuring: Scott Finlow, Global CMO, Foodservice, PepsiCo
Scott Finlow, Global CMO, Foodservice Pepsico, shares what "winning with purpose" means at Pepsico, and highlights it’s come to life with ‘Pepsi Dig In’ and key community events like Dig In Day that support black-owned businesses in a real and and long term way.
As he shares in this episode, "During the pandemic we learned we could do things faster and be better... some of the inefficiencies disappeared."
Scott also steps out his approach to innovation, through initiatives that leverage computer-vision, artificial intelligence and more as he explains to Tania Yuki, Founder of Shareablee and Chief Marketing Officer and EVP of Digital, Comscore.
Content Pulse, Powered by Shareablee, provides an end-to-end tool to develop, measure, and optimize your social content strategy.
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