2025 State of Programmatic Report
Proximic by Comscore’s third annual State of Programmatic Report for 2025 reveals a digital advertising industry at a turning point. Read more
Spring Audience Guide
CES 2025 kicks off with Comscore
Comscore Data Divas at CES C Space
Consumers set up a blockbuster holiday season at the Box Office
Comscore TV Personification
The Rise of Resale
Is Auto Loan Pre-Qualification an Answer to Engage Consumers Earlier?
Shopping Features in Social Apps Driving the Evolution of Digital Commerce
Over the past decade, mobile has significantly transformed the digital commerce landscape and now accounts for nearly one-third of online retail spend. Retailers continue to optimize the mobile shoppi...
Consumer Trends to Know from ARF Shopper 2024
Comscore's 2024 State of Digital Commerce Report
It’s All About Audience Reach Across Screens: Key Themes from CES 2024
After a whirlwind week at CES with our clients, partners, and team, we came back more energized than ever to jump into 2024. The unifying theme at the event was a laser-focus on audiences: reaching th...
Spooky Stats: Halloween Costume Shopping Trends
Unwrap the Holiday Segment Guide - Your Essential Ad Targeting Resource for...
The Prime Day Effect
#Deinfluencing Unwrapped