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OpenTable, Nike+ and United Airlines Top List of Highest Indexing Apps Among Affluent Users
In conducting research for the The 2016 U.S. Mobile App Report, it became apparent that the audience composition of an app can widely differ from one to another. With this in mind, we decided to take a look at apps that skew heaviest among users in the higher income brackets, as this can be a particularly valuable demographic segment for marketers.... Read more
comScore and xAd Partner to Provide Global Measurement Solution Linking Campaign Delivery to In-Store Visitation
xAd, the global leader in location intelligence that drives sales, today announced that it has partnered with comScore (NASDAQ: SCOR), a global media measurement and analytics company, to provide its clients with a global measurement solution that links mobile campaign delivery to in-store visitation. comScore Location Lift in xAd, which uses comScore’s... Read more
UPS Study: Avid Online Shoppers Making More Than Half of Their Purchases With Ecommerce
Avid online shoppers, who make two or more purchases online in a typical three-month period, are leading a retail revolution. These consumers are shopping more with their smartphones and demanding a more seamless experience between virtual and physical stores, according to the fifth annual UPS Pulse of the Online Shopper™ study. Read more
State of the U.S. Online Retail Economy in Q1 2016
In this presentation, comScore VP of Marketing & Insights Andrew Lipsman takes an in-depth look at the latest online retail trends and their impact on retailers going forward. Read more
Fastest Growing Retail Product Categories Boast Greatest Share of Mobile Spending
comScore’s Q1 2016 State of Online Retail webinar is being held this Wednesday, May 18, and we wanted to share a sneak peek into one of the major themes of the presentation: the shift in spending from desktop to mobile. Particularly, how is this shift affecting certain product categories vs. others? Read more
“Mobile is Eating Bricks and Mortar”
My colleague Andrew Lipsman, VP of Marketing Insights here at comScore, penned the above headline as he was analyzing the trends in online shopping and buying this past holiday season. It succinctly summarizes what we think happened, and I thought it valuable to elaborate a little on the issue in light of our upcoming 2016 U.S. Cross-Platform Future... Read more
Final 2015 Desktop Online Holiday Sales Reach $56.4 Billion, Up 6 Percent vs. Year Ago
comScore (NASDAQ : SCOR), a global media measurement and analytics company, today reported holiday season U.S. retail e-commerce spending from desktop computers for the entire November-December 2015 holiday season. For the holiday season, $56.4 billion was spent online on desktop computers, marking a 6-percent increase versus the corresponding days... Read more
Shopping goes mobile - Mobile shopping spiked 60 percent this year
Shopping goes mobile - Mobile shopping spiked 60 percent this year View
Story of the 2015 Holiday Season: Mobile is Eating Brick-And-Mortar Retail
We’re now in the thick of the 2015 online holiday shopping season, and the shopping dynamics this year are as interesting as ever. And while I could pontificate on any number of fascinating storylines, I keep coming back to one overarching theme: Mobile is Eating Brick-and-Mortar Retail. Read more
Nine Consecutive Billion-Dollar Days of Online Desktop Spending Mark the Longest Streak Ever
The dust is finally beginning to settle after a busy last couple of weeks for retailers. Black Friday and Cyber Monday are now in the rearview mirror, allowing us to temporarily enter cruise control in the week ahead of Green Monday and reflect on how the busiest shopping period of the year has performed up to this point. Through the first 36 days of... Read more