- October 18, 2018

OTTxScience

Universal Studios Lot
Universal City, CA, United States

- This event has passed -

Once upon a time, TV networks ran ad-supported programs to a nationwide, mass audience. Today, OTT gives audiences more control over the content they consume. OTTxSCIENCE will examine the latest trends, technologies, content and competition emerging within the OTT space, and get the information and strategies you need to succeed today and towards 2019.

Virtual MVPD: The Next Disrupter

October 18 : 01:00 pm - 02:00 pm
Cathy Hetzel
Executive Vice President, Commercial

Initial introduction of virtual MVPDs have traditionally attracted a younger audience; however, year-over-year figures show streaming through virtual MVPD are increasing in popularity amongst older heads of households, indicating an expansion in generational adoption. So, what does the rise of virtual MVPDs mean for the traditional cable landscape? How are these changes shifting advertising spend? During this presentation, Comscore will share an in-depth look at today’s OTT content consumption and device usage and what this means for the evolving viewing landscape.

Add to Calendar 18-10-2018 13:00:00 18-10-2018 14:00:00 America/Los_Angeles OTTxScience - Virtual MVPD: The Next Disrupter Virtual MVPD: The Next Disrupter

Initial introduction of virtual MVPDs have traditionally attracted a younger audience; however, year-over-year figures show streaming through virtual MVPD are increasing in popularity amongst older heads of households, indicating an expansion in generational adoption. So, what does the rise of virtual MVPDs mean for the traditional cable landscape? How are these changes shifting advertising spend? During this presentation, Comscore will share an in-depth look at today’s OTT content consumption and device usage and what this means for the evolving viewing landscape.

Universal Studios Lot, Universal City, CA, United States Comscore events@comscore.com false DD/MM/YYYY