event - April 25, 2019

ARF Salon Series

ARF Offices

New York City, NY, United States

- This event has passed -

Session

TV Killed the Radio Star, But Will Anything Kill Upfronts?

April 25 : 05:00 pm - 07:00 pm

Carol Hinnant

SVP Business Development

Do Upfronts work, i.e. is this really the most effective way to ad buy? What is the relationship between content and ad revenue? In this engaging salon setting, Comscore will examine the continued shifts in the media landscape and ad buying and ponder what the future holds for TV’s big event.

Add to Calendar 25-04-2019 17:00:00 25-04-2019 19:00:00 America/New_York ARF Salon Series - TV Killed the Radio Star, But Will Anything Kill Upfronts? TV Killed the Radio Star, But Will Anything Kill Upfronts?

Do Upfronts work, i.e. is this really the most effective way to ad buy? What is the relationship between content and ad revenue? In this engaging salon setting, Comscore will examine the continued shifts in the media landscape and ad buying and ponder what the future holds for TV’s big event.

ARF Offices , New York City, NY, United States Comscore events@comscore.com false DD/MM/YYYY