- May 1 - May 2, 2019

Digital Decluttering: The Marie Kondo Effect and What it Means for Advertisers

Virtual
New York City, New York, United States

- This event has passed -

Digital Decluttering: The Marie Kondo Effect and What it Means for Advertisers

May 1 : 01:00 pm - 01:45 pm ET
Speaker: Chris Desmul, Director, Ad Platform Partnerships, Comscore and Taylor Schreiner, Director of Adobe Digital Insights, Adobe

 

Consumers are taking back control of their material and digital lives. Decluttering habits are moving online as consumers look to streamline their digital presence. While they purge their closets, they’re also consolidating digitally in favor of media and tools that help with finances, chores, and life goals. In this webinar, advertisers will learn from top research leaders about how this trend is impacting digital advertising. The insights shared are based on a unique methodology that includes survey results of consumers and marketers, along with Comscore data covering US mobile apps between Dec. 2017 and Dec. 2018, and Adobe Analytics data covering 72B mobile app interactions in the US between Jan 2018 and Dec 2018. You don’t want to miss this!

To view the presentation, click here.

Add to Calendar 01-05-2019 13:00:00 01-05-2019 13:45:00 America/New_York Digital Decluttering: The Marie Kondo Effect and What it Means for Advertisers - Digital Decluttering: The Marie Kondo Effect and What it Means for Advertisers Digital Decluttering: The Marie Kondo Effect and What it Means for Advertisers

 

Consumers are taking back control of their material and digital lives. Decluttering habits are moving online as consumers look to streamline their digital presence. While they purge their closets, they’re also consolidating digitally in favor of media and tools that help with finances, chores, and life goals. In this webinar, advertisers will learn from top research leaders about how this trend is impacting digital advertising. The insights shared are based on a unique methodology that includes survey results of consumers and marketers, along with Comscore data covering US mobile apps between Dec. 2017 and Dec. 2018, and Adobe Analytics data covering 72B mobile app interactions in the US between Jan 2018 and Dec 2018. You don’t want to miss this!

To view the presentation, click here.

Virtual, New York City, New York, United States Comscore events@comscore.com false DD/MM/YYYY