- February 10 - February 12, 2019

IAB Annual Leadership Meeting

JW Marriott Phoenix Desert Ridge Resort & Spa
Phoenix, AZ, United States

- This event has passed -

To survive, and thrive, incumbent brands and legacy publishers must overcome the economic disruption fueled by direct brands by finding new growth opportunities and partnership models. This years event will focus on the marketing-media value chain and its evolved understanding of how brands are born, grow, and die in the disrupted economy.

Shared Mindset: How Data Can Help Start-Ups and Grown-Ups Think Big

February 11 : 11:30 am - 12:15 pm
Sarah Hofstetter
President

Topics Include:

  • In a world teeming with data, how can brands navigate and scale to grow their businesses and drive greater impact?
  • When you’ve built your company on data-driven direct marketing, how can direct brands scale without sacrificing the depth of data and measurement they’ve had from their roots?
  • How can enterprise companies and start-ups learn from each other to better utilize data?
Add to Calendar 11-02-2019 11:30:00 11-02-2019 12:15:00 America/Phoenix IAB Annual Leadership Meeting - Shared Mindset: How Data Can Help Start-Ups and Grown-Ups Think Big Shared Mindset: How Data Can Help Start-Ups and Grown-Ups Think Big

Topics Include:

  • In a world teeming with data, how can brands navigate and scale to grow their businesses and drive greater impact?
  • When you’ve built your company on data-driven direct marketing, how can direct brands scale without sacrificing the depth of data and measurement they’ve had from their roots?
  • How can enterprise companies and start-ups learn from each other to better utilize data?
JW Marriott Phoenix Desert Ridge Resort & Spa, Phoenix, AZ, United States Comscore events@comscore.com false DD/MM/YYYY