Name: IAB Brand Building Academy
Start: 3
End: 3
Location: Convene Liberty Street

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The Brand Building Academy is a hands-on day of training and workshops, designed to give attendees first-hand knowledge from industry experts to position their brand for upcoming trends and rapidly evolving customer behaviors. The event is only open to qualified brand marketers and media buyers.

Session

Turning Data into Dollars: Effectively Monetizing the Fragmented Modern Audience

November 19 : 12:55 pm - 01:45 pm ET

Gary Warech

Senior Vice President, Commercial

Explore how to leverage advanced audience data to reach the right person at the right time with the right message in today’s complex media ecosystem.
Take part in our townhall-style discussion examining how to best leverage advanced insights to power every stage of your advertising audiences:

Plan: Learn how to utilize advanced audience information to find relevant inventory and build effective media plans.
Transact: Determine how to efficiently execute against audience targets at scale while decreasing waste.
Evaluate: Find out how to best prove the impact and ROI of your investments – including branded content.

Add to Calendar 19-11-2019 12:55:00 19-11-2019 13:45:00 America/New_York IAB Brand Building Academy - Turning Data into Dollars: Effectively Monetizing the Fragmented Modern Audience Turning Data into Dollars: Effectively Monetizing the Fragmented Modern Audience

Plan: Learn how to utilize advanced audience information to find relevant inventory and build effective media plans.
Transact: Determine how to efficiently execute against audience targets at scale while decreasing waste.
Evaluate: Find out how to best prove the impact and ROI of your investments – including branded content.

Convene Liberty Street, New York, New York, United States of America Comscore events@comscore.com false DD/MM/YYYY