#RIPGRPs: Evolving the Metrics That Move Us Forward
The world has lost much of its sports programming. Collegiate and professional sports leagues shut down schedules and even face a diminished presence of re-opening in some cases to play in empty arenas. Sports enthusiasts have been treated to classic games, sports talks programming, and other remixes as sports programmers and networks essentially tread water while awaiting the day when sports will come to live again. Still, the question on our minds is what can fill this void?
This is a dynamic time for the esports and Gaming category, and it's now more important than ever for advertisers to understand the attitudes and behaviors of esports and gaming audiences. We will share esports and gaming consumption trends by exploring insights from the "Comscore State of Gaming" survey, including esports interest and consumption responses, gaming consumption trends and device usage (console, PC, mobile), and how former heavy TV sports viewers are interacting with esports content broadcast on TV today.