The State of Social Media
The OTT.X Fall Summit is for companies engaged in distribution of entertainment content to the consumer through TVOD, SVOD, AVOD & FAST. Leaders of OTT channels and networks, digital retailers, MVPDs, platforms, content providers, and service and technology providers will gather for both a buyer-seller market and an exchange of knowledge and thought leadership. Activities will include two days of conference programming and workshops/breakouts, exhibitor booths and tabletops, one-on-one pre-scheduled business meetings, networking breakfasts, lunches and Industry Cocktail Parties.
From original vs. syndicated content lineups to more affordable price points to ad-supported vs. non-ad-supported models, streaming services are experimenting with new approaches to win over customers while remaining profitable. This session will provide a comprehensive overview of how streaming models are changing, what’s driving this shift, and the role social media has in winning over customers in this new media landscape.