- This event has passed -

Connect with us at CES from January 9-11 to learn how Proximic by Comscore can help you seize media opportunities coming down the line in 2024 with our suite of privacy-centric targeting solutions.

Visit us at the Comscore exhibit at C-Space for live demos of our cross-platform custom targeting solution or stop by to talk to one of our on-site experts about how our data and AI-technology can support your media buying or selling business objectives.

Find us at the ARIA, East Level 2 or book a private meeting or small group discussion with us via the link below.

Book a Meeting

You Had Me at Cross-Platform: Reach, Frequency and Beyond in Advertising

January 9 : 03:00 pm - 03:40 pm PT
Marta Martinez
Marta Martinez
Managing Director: Data Strategy, Measurement & Analytics
Google
Dave Bolger
Dave Bolger
VP, Consumer Media
National Football League
Steve Bagdasarian
Steve Bagdasarian
Chief Commercial Officer
Comscore
Brian Pugh
Brian Pugh
Chief Information Officer
Comscore

Registration for this session is open to CES attendees.

As audiences continue to fragment across screens, the way viewers are watching live sports is changing rapidly. Together with Google and the NFL, Comscore shares the latest research on the amplified efficacy of a cross-platform approach in Super Bowl advertising. It shows YouTube reached 88% of adults 18-49 with a Super Bowl ad vs. 68% on linear TV, highlighting that it is not only what viewers are watching but also where and how they consume content that matters to a campaign’s success. This presentation also takes a Gen Z lens to advertising’s biggest stage, showing where this emerging consumer is best reached.

Add to Calendar 9-01-2024 15:00:00 9-01-2024 15:40:00 America/Los_Angeles CES Proximic 2024 - You Had Me at Cross-Platform: Reach, Frequency and Beyond in Advertising You Had Me at Cross-Platform: Reach, Frequency and Beyond in Advertising

Registration for this session is open to CES attendees.

As audiences continue to fragment across screens, the way viewers are watching live sports is changing rapidly. Together with Google and the NFL, Comscore shares the latest research on the amplified efficacy of a cross-platform approach in Super Bowl advertising. It shows YouTube reached 88% of adults 18-49 with a Super Bowl ad vs. 68% on linear TV, highlighting that it is not only what viewers are watching but also where and how they consume content that matters to a campaign’s success. This presentation also takes a Gen Z lens to advertising’s biggest stage, showing where this emerging consumer is best reached.

Aria, Las Vegas, Nevada, United States of America Comscore events@comscore.com false DD/MM/YYYY