- May 23 - May 24, 2023

OTT.X X Fronts

Skirball Cultural Center
LA, CA, United States

- This event has passed -

The OTT.X X-FRONTS will be a two-day exchange for media buyers to learn about the booming AVOD & FAST ad market and explore one-of-a-kind opportunities provided by prominent and up-and-coming AVOD and FAST platforms, networks and channels.

Research Insights | Targeted Audiences

May 23 : 03:55 am - 04:05 am PT
James Muldrow
James Muldrow
Vice President, Product Management
Comscore

Today's ad-supported streaming landscape includes many opportunities for hyper-specialized content curation through AVOD and FAST services. As advertisers consider how to refine their buying decisions, understanding opportunities to pair advertising with programming designed for their target audience becomes a powerful tool to optimize planning. Comscore is uniquely positioned to provide insights into how viewers use streaming services. We will be discussing how diverse audiences use ad-supported streaming services that create content designed for them so buyers can understand opportunities to pair targeted advertising with targeted content.

Add to Calendar 23-05-2023 03:55:00 23-05-2023 04:05:00 America/Los_Angeles OTT.X X Fronts - Research Insights | Targeted Audiences Research Insights | Targeted Audiences

Today's ad-supported streaming landscape includes many opportunities for hyper-specialized content curation through AVOD and FAST services. As advertisers consider how to refine their buying decisions, understanding opportunities to pair advertising with programming designed for their target audience becomes a powerful tool to optimize planning. Comscore is uniquely positioned to provide insights into how viewers use streaming services. We will be discussing how diverse audiences use ad-supported streaming services that create content designed for them so buyers can understand opportunities to pair targeted advertising with targeted content.

Skirball Cultural Center, LA, CA, United States Comscore events@comscore.com false DD/MM/YYYY