In todays multi-platform environment many people consume content on the go using different devices throughout the day. Looking at the share of device page traffic on a typical work day in the UK, we can see that mobiles capture the largest share of page traffic in the early mornings, especially between 7am-9am as Brits consume digital content over breakfast or during their commute to work.
The highest share of computer usage occurs during core working hours (10am-5pm), taking a dip in traffic share in the evenings after 8pm. This makes room for tablets which are used heavily during evenings, with share of device page traffic peaking at 8pm-9pm on a typical workday in the UK.
For more insights into the UK market download a copy of our 2013 UK Digital Future in Focus report.