- November 1, 2022

BeReal: who are these friends for real?

Maite Azkuna
Maite Azkuna
Senior Analyst, Marketing Content & Insights

No filters, no editing, no special effects, and a notable 2340% unique visitor growth in 6 months to September 2022 in the UK. BeReal, the mobile app designed to share moments in your life with friends without filters, is gaining traction, particularly among young audiences. Some competitors have taken note and are going as far as emulating its core features.

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In this infographic “BeReal: who are these friends for real?”, we analyse:

  • BeReal’s growth trends.
  • Audience composition.
  • BeReal audience’s brand affinity

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