- January 27, 2011

Email Behavior Shifts in Asia Pacific

Amarpal Singh
Senior Marketing Manager APAC
Comscore recently published a blog post on consumers' changing email behaviors in the Asia Pacific region. Total minutes spent on web-based email throughout the region declined 10% in November 2010 versus November 2009.

Within the region, markets showed varying levels of engagement trends. The largest decline in time spent was seen in Malaysia (down 22 percent), India (down 19 percent) and South Korea (down 15 percent). Taiwan, Hong Kong and New Zealand on the other hand actually showed increases in overall minutes spent in the category.

Email Behavior Shifts in Asia Pacific