How Food Delivery Services Have Kept Customers Reaching For The Phone
An analysis of key online takeaway services in the UK reveals that Just-Eat Group is leading the way, with over 6 million unique visitors in total, and over 4.5 million who accessed via mobile only. Other large audiences included the nearly 3 million users of Domino’s Pizza, Inc. and almost 2 million unique visitors to HUNGRYHOUSE.CO.UK.
- More than 8 million UK consumers visited at least one of the top three food delivery services in March 2016.
- HUNGRYHOUSE.CO.UK was the most mobile-biased of the entities studied, with over 80% of total unique visitors accessing only via mobile devices (smartphone or tablet).
- Loyalty could prove crucial in this growing market, and 65% of the Just-Eat Group audience did not visit either Domino’s Pizza, Inc. or HUNGRYHOUSE.CO.UK in the study period, compared to smaller exclusive audiences for Domino’s Pizza, Inc. (48%) and HUNGRYHOUSE.CO.UK (30%).