The Consumer Centric Measurement Revolution
UK consumers have embraced digital channels for ordering food deliveries, driven overwhelmingly by mobile devices. During March this year, over 17% of the UK’s total digital population visited one of the top 3 food delivery sites via PC, smartphone or tablet.
An analysis of key online takeaway services in the UK reveals that Just-Eat Group is leading the way, with over 6 million unique visitors in total, and over 4.5 million who accessed via mobile only. Other large audiences included the nearly 3 million users of Domino’s Pizza, Inc. and almost 2 million unique visitors to HUNGRYHOUSE.CO.UK.