- October 28, 2025

Sports Highlights on Digital, 2025 – UK Edition

Maite Azkuna
Maite Azkuna
Senior Analyst, Marketing Content & Insights
Comscore

Explore how UK sports audiences engage across digital platforms and social media. This report uncovers trends, behaviours, and game-changing opportunities for 2026.

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What’s inside:

  • Sports audience size and cross-platform consumption
  • Social media as a key player in sports engagement
  • Top-performing UK industry publishers, brands, and influencers
  • Strategic takeaways and 2026 opportunities

To learn more about the sports industry and others, contact us.