- August 12, 2011

More than 1 in 3 U.S. QR Code Scanners has a Household Income of $100k

Comscore recently released a first look at QR code usage from its Comscore MobiLens service. The report found that more than 14 million Americans scanned a QR code on their mobile phone in June 2011, representing 6.2 percent of the entire mobile population in the U.S. More than 1 of every 3 QR code scanners (36.1 percent) had a household income of at least $100,000, representing both the largest and most over-represented income segment among the scanning audience.


For more insights, check out the full report here.

U.S. QR Code Scanners

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