- September 6, 2011

Social Networking Accounts for Largest Share of Minutes in Mexico

Rodrigo Ceron
Rodrigo Ceron
Senior Director, Global Marketing

An analysis of how Internet users in Mexico spend their time online revealed that Social Networking now leads all categories based on total minutes, accounting for 28.6% of time spent online in July – up from 12.8% a year ago. Portals accounted for 27.6% of time spent, followed by Instant Messengers with 16.5%. Mexicans’ affinity for entertainment content resulted in 14.2% of online minutes spent on Entertainment sites, while E-mail rounded out the top five with 6.9% share of minutes.

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Share of Minutes in Mexico