State of Digital Commerce
Today, Amazon entered the rapidly growing tablet market with the introduction of Kindle Fire. The latest data from Comscore Device Essentials shows that tablets account for an increasing share of digital traffic as consumers continue to integrate these devices into their connection repertoire.
In August 2011, 6.8% of digital traffic in the U.S. came from non-computer devices. Out of this 6.8%, mobile accounted for the largest share of non-computer traffic at 64.4%. Tablets accounted for 28.1% of non-computer traffic, while other devices (which includes iPods, e-readers, gaming consoles, etc.) accounted for 7.5% of traffic.A closer look at digital consumption on tablets revealed that traffic originating from tablet devices has increased 5.4 percentage points to 28.1% share of non-computer traffic over the past three months. The Apple iPad/iPad2 accounted for 97% of all tablet traffic in August, dominating the tablet market.