- March 22, 2017

The Impact of Mobile on the Business Finance Category in Canada

Greg Ross
Greg Ross
Senior Sales Manager
Discover why your digital strategy needs to adapt for the multi-device consumer of today.

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Mobile is changing banking behaviours in Canada, as more consumers access their accounts from multi-devices. With over 25 million visitors over the course of last year, Business Finance sites are seeing more and more consumers using multiple devices to connect with their financial information.

A recent analysis conducted by Comscore shows that Canadian mobile & tablet users widely use their mobile devices on a daily basis to engage with their banks, despite some strong deterrents. Commonly, banks and other personal finance businesses need to adjust their digital strategy to fit the multi-device consumers in order to improve recruitment, loyalty and customer experience.

Gaining deep insight into customers’ online behavior and a complete understanding of the competitive landscape continue to serve as major needs for Financial Services firms.  We can help. Comscore has been helping Financial Services firms for over a decade.

To understand what else you can – and should – learn from our data: contact us.