The Impact of Mobile on the Business Finance Category in Canada
Mobile is changing banking behaviours in Canada, as more consumers access their accounts from multi-devices. With over 25 million visitors over the course of last year, Business Finance sites are seeing more and more consumers using multiple devices to connect with their financial information.
A recent analysis conducted by Comscore shows that Canadian mobile & tablet users widely use their mobile devices on a daily basis to engage with their banks, despite some strong deterrents. Commonly, banks and other personal finance businesses need to adjust their digital strategy to fit the multi-device consumers in order to improve recruitment, loyalty and customer experience.
Gaining deep insight into customers’ online behavior and a complete understanding of the competitive landscape continue to serve as major needs for Financial Services firms. We can help. Comscore has been helping Financial Services firms for over a decade.
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