U.S. Mobile Email Audience Grows by Nearly 20 Million Users in the Past Year
89.6 million Americans used their mobile phone to access email for work or personal purposes during the three-month average period ending November 2011, growing 28% from the previous year and representing an additional 19.5 million mobile email users. In November, nearly 2 of every 5 mobile users in the U.S. used email (both smartphone and non-smartphone users), with penetration much higher among just smartphone owners at 78%.
Analysis of the frequency of mobile email usage found that the majority of users accessed email almost every day from their mobile device, representing 64% of mobile email users, with this segment showing the largest audience growth in the past year with a 33% increase.