February 23, 2017

Unlocking Mobile Measurement for YouTube in the UK

Ben Martin
Director, International Marketing Insights
A large amount of video viewing has shifted from desktop to mobile in recent years, and for YouTube – the largest online video distribution platform – it’s no different.

Download Full Infographic

comScore just announced the introduction of reporting for new mobile video metrics for YouTube and its channels, enabling measurement of their mobile and multi-platform viewing audiences for the first time.

In the following UK based infographic, we unlock mobile measurement for YouTube and its channels, and reveal just how crucial mobile viewing is for today’s digital video consumer.

To embed the infographic on your site: Copy embed code here.

Related Products

Video Metrix Multi-Platform

comScore Video Metrix® Multi-Platform is the industry’s first syndicated product to provide a single, unduplicated measure of video viewing and total digital video reach...
Learn More