Year in Review 2022
A large amount of video viewing has shifted from desktop to mobile in recent years, and for YouTube – the largest online video distribution platform – it’s no different.
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Comscore just announced the introduction of reporting for new mobile video metrics for YouTube and its channels, enabling measurement of their mobile and multi-platform viewing audiences for the first time.
In the following UK based infographic, we unlock mobile measurement for YouTube and its channels, and reveal just how crucial mobile viewing is for today’s digital video consumer.