2022 State of Streaming
RESTON, VA, December 23, 2015 – Comscore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released data from the Comscore Video Metrix® service showing that 197.5 million Americans watched online content videos via desktop computer in November 2015. Google Sites ranked as the top video content property, LiveRail was the top video ad property, and VEVO topped the list of YouTube partner channels.
Top 10 Video Content Properties by Unique ViewersGoogle Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in November with 174.5 million unique viewers. Facebook ranked #2 with 90.5 million viewers, followed by Yahoo Sites with 61.2 million, Vimeo with 56.5 million and VEVO with 44.2 million.
*A video is defined as any streamed segment of audiovisual content, including both progressive downloads and live streams. For long-form, segmented content, (e.g. television episodes with ad pods in the middle) each segment of the content is counted as a distinct video stream. Video views are inclusive of both user-initiated and auto-played videos that are viewed for longer than 3 seconds.
Top 10 Video Ad Properties by Unique Viewer Percent ReachLiveRail ranked #1 in video ad reach, serving ads to 48.2 percent of the total U.S. population in November. AOL, Inc. came in second with 45 percent reach, followed by BrightRoll Platform with 43 percent, Google Sites with 33 percent and SpotX Video Advertising Platform with 30.5 percent.
*Video ads include streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, matching banner ads, etc.
**Indicates video ad network†Indicates video ad exchange/DSP/SSP
Top 10 YouTube Partner Channels by Unique ViewersThe November 2015 YouTube partner data revealed that video music channel VEVO climbed into the top position in the ranking with 43.4 million viewers. UMG occupied the #2 spot with 42.2 million unique viewers, followed by Warner Music with 39.3 million, SonyBMG with 37.7 million and BroadbandTV with 28.1 million.
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About ComscoreFounded in 1999 and headquartered in Reston, Virginia, Comscore, Inc. (NASDAQ: SCOR) is a global media measurement and analytics company that makes audiences and advertising more valuable across all the screens that matter. Comscore helps media buyers and sellers understand and make decisions based on how consumers use different media, such as TV, video, mobile, desktop and more. Through its products and services, Comscore helps its more than 2,500 clients understand their audiences, know if their advertising is working, and access data where they want and need it. Please visit www.comscore.com to learn more.