Scoring with Comscore: A Data Driven Approach for Winning Insights on Sports and Fans
We have reached the penultimate episode in our series on CTV Advertising, Comscore Talks CTV. In this 10 minute episode, we will cover two more burning issues from our top ten: Planning CTV using Advanced Audiences Data and The Impact of Changes in Measurement Methodologies.
This series is about the opportunities and challenges of Connected TV (CTV) in international markets (UK / Europe). We talk about the top 10 burning issues in CTV, which will help our prospects and clients navigate the subject.