- December 5, 2008

How Online Advertising Works: Whither The Click?

Gian M. Fulgoni
Chairman Emeritus

You may request a copy of our new whitepaper, "How Online Advertising Works: Whither the Click?" which Gian recently presented at the "Empirical Generalizations in Advertising" conference at the Wharton Business School on December 5, 2008.

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