Comscore Case Study: The U.S. Postal Service
The USPS faces competition from the private sector while being held to federal government standards and regulations. Faced with the prospect of declining revenues as many retailers moved their catalogs online, the USPS decided it was critical to unequivocally quantify the value of paper catalogs in the shopping and buying process. The USPS selected Comscore as an objective and reputable source to measure the impact paper catalogs have on online sales across multiple retail industries.